The Brief: To create an online interactive space to house the Tiffany High Jewellery collection and allow for live video sales and jewellery demonstrations during the COVID-19 pandemic in place of a live event.

The Output: Working in partnership with a production and video company called ‘Sassy Films’, I designed the wireframes for a bespoke microsite which enabled a preview of the collection, online booking system, the ability to send out customisable html invites, a client and host login and a private live video call between the high profile clientele and Tiffany Bond Street. Once complete I shared the build files with the developers at Sassy who built the site. The final working platform enabled private rooms for client and local agent discussion, the ability to communicate across 13 markets between a client, local agent and UK based host and seamless camera switching from full screen product layouts to live demonstrations on a model, all hosted and live-streamed from the Tiffany Bond street store. This was all during the height of the pandemic and resulted in the sale of more than £3 million worth of jewellery that would otherwise not have been possible in the circumstances.