Hello!

I’m Sam. I am an experienced, multi-disciplined Designer / Design Director with 12+ years of industry experience in creating high quality design solutions and managing teams of designers, creatives & content creators.

I am motivated and professional with an eye for detail and a strong work ethic. Over the course of my career I have had the pleasure of working with a range of well-known brands and household names across a variety of sectors including fashion, retail, healthcare, luxury & beauty and food & beverage. I have worked both in-house and agency side and have experience in design of all kinds; from print to digital, social media, events collateral, branding, motion graphics and beyond.

I am an expert in Adobe Creative Suite, with skills in Photoshop, Illustrator, Indesign, XD and After Effects. I am confident in running a design studio, liaising with clients and presenting creative work. I also have experience in liaising with suppliers and have an understanding of traditional print methods as well as social and digital requirements and best practices.

I am a creative problem solver at heart, and a personal goal of mine is to create beautiful design solutions that look stunning, answer client briefs and have a positive impact on the world around them.

My Core Values:

IF A THING IS WORTH DOING, IT’S WORTH DOING RIGHT.

I believe that any design request should be treated as worthy and important. I strive to apply the same care and attention to detail to every aspect of design, from typesetting an invite to creating campaign artwork.

EMPATHY IS KEY.

It is a firm belief of mine that what I do becomes meaningless without empathy. If we can understand the end consumer and put ourselves in their shoes, we can create a design solution that touches the heart and mind – making it a memorable and personal experience. This in turn breeds positive brand recognition and enhances brand image.

COLLABORATION IS KING.

I love working with people and talking about ideas. Creative ideas can come from anywhere – A strong design solution is reliant on having good collaboration with the client, with the team you are working with and with suppliers delivering the end result. I like to ask a lot of questions and to thoroughly interrogate briefs together before starting work. In my experience this only ensures the best results and brings the client and wider team with you on the creative journey.

GOOD. FAST. CHEAP.

You can have two but not all three:

If your design is good and turned around quickly then it will be expensive. If your design is delivered quickly and it is cheap then it can’t be good. If it is good and cheap then it won’t be delivered fast.