The Brief: To create all the print collateral and artwork for the much anticipated launch event of the second season of Amazon Prime’s The Boys.

The Output: Working in collaboration with the events team and an on-the-ground production team in the US, myself and my studio team in London created all of the visual and printed collateral for the event, including bar menus, photo wall backdrops, food packaging, large format vinyls and a digital holding screen for the preview screening. The event space was split into two distinct sides ‘Vought’ and ‘The Boys’ and guests were encouraged to choose a side; each of which featured different experiences, such as spinning a wheel to find out what super powers you have after taking a vial of ‘Compound V’ along a comic art drawing of your ‘supe’ character. Or alternatively, going to class and learning what it takes to become one of The Boys and learning how to swear like Butcher. It was a lengthy process, working with very large files, to strict brand guidelines and across two timezones but it was a lot of fun and the results speak for themselves.