The Brief: To lead the global Happy Meal team across UK, EMEA, USA, Canada and Asia Pacific Markets.

The Output: Working as a hands-on lead designer I maintained oversight of all creative work for all the iconic McDonald’s Happy Meal Boxes and supporting content (including digital screens, posters, window decals, MDUI toy displays, toy packaging and inserts) for all licensed partnerships and internal McDonald’s comms from 2017 to 2019. I also led the team through a complete top-down McDonald’s and Happy Meal brand refresh in partnership with Turner Duckworth and became an in-house brand consultant for all things Happy Meal.