The Brief: To design a logo/word mark which encapsulated the Lovehoney Playrooms pop-up. An experiential space in partnership with Olivia Bentley to showcase and promote the brand’s 50 Shades of Grey product range.

The Output: After some initial experimentation, I designed a logo lockup that incorporated some carefully chosen iconography along with a brand-consistent sans-serif font, to create a design that perfectly captured the essence of the event and the brand itself. Despite getting approval and sign-off of my original design, the team at Lovehoney later decided to further evolve my initial concept through their internal team ahead of the event, but still utilising the core essence and iconography of my original design.