Coca-Cola:
Christmas 2021

Battersea Powestation Collab.

The Brief: To spread joy and generate a festive buzz for Coca-Cola over the festive period, leveraging their ATL campaign creative.

The Output: Working in partnership with the concept, strategy and events teams, we partnered with Battersea Powerstation and projected Coke’s ATL ‘chimney-made-of-boxes’ onto the front chimney of the Powerstation, lighting all the others in Coke red for maximum creative impact. This was combined with a giant bespoke-built fireplace complete with chalk stockings for people to write their very own seasonal goodwill messages and hang them for all to see. In addition we also designed and created some custom-made foil-embossed mailer boxes for media and influencer partners which housed a vinyl-wrapped mini projector (pre loaded with the christmas ATL advert), some branded festive headwear and of course a can of Coke. This was sent out with a fully designed A5 instruction leaflet and festive message.

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